In a strategic move set to make waves in the football investment realm, former Chelsea captain John Terry is aligning forces with a group of savvy partners eyeing a 10 per cent stake in the illustrious Chelsea Football Club. This intriguing development comes as co-controlling owner Todd Boehly openly embraces fresh investment prospects.
Sources indicate Terry’s consortium is among a handful of potential investors vying for a slice of the Chelsea pie, a venture that follows initial interests in Manchester United. However, the financial muscle required for such an acquisition remains a pivotal question mark.

Notably, this isn’t Terry’s inaugural foray into the investment sphere concerning Chelsea. The former skipper previously participated in the ‘True Blue’ consortium during the acquisition process that witnessed Boehly and Clearlake Capital securing ownership from Roman Abramovich for a staggering £2.5 billion, supplemented by £1.75 billion in supplementary commitments.
Although not part of the current ownership structure, Terry, alongside select members of the original consortium, harbors a persistent interest in obtaining a stake in the club. Reports also suggest keen interest from various firms and individuals, including US-based Ares Management, known for previous investment propositions to Manchester United.
Boehly is believed to favor an equity-driven investment, with insider sources hinting at a potential 10 per cent stake being earmarked to fuel ambitious growth initiatives like the new stadium project, Cobham redevelopment plans, and the expansion of their multi-club model.
Working in concert with tech entrepreneur Harley Kisberg, a prominent member of the initial True Blue group, Terry is actively exploring avenues to integrate fan investment via PrimaryBid, an online investment platform authorized by the Financial Conduct Authority.
When pressed for comment regarding Terry’s involvement, the former football luminary’s representatives chose to remain tight-lipped. Terry’s engagement in a potential role concerning player recruitment at Saudi Arabian club Al-Shabab has also been a subject of recent talks, albeit at a preliminary stage.
In addition to his football-related pursuits, Terry has been engaging with Chelsea’s academy and conducting a solo tour, recounting his storied career with Chelsea, Aston Villa, and England, while also engaging with fans in a unique interactive forum. Notably, the proceeds from this tour are earmarked for the ‘John Terry 26 Foundation,’ a philanthropic endeavor supporting various charities.
However, this philanthropic initiative has come under the scrutiny of the Charity Commission, as the John Terry 26 Foundation is yet to be registered with the regulator. Sources close to Terry assure that diligent efforts are underway to expedite the foundation’s registration by year-end.
For Boehly and Clearlake, this potential influx of investment could prove timely, coinciding with Chelsea’s pivotal progress in their new stadium plans and their exploration of multi-club opportunities, particularly in Portugal. With an £80 million deal on the cards to acquire the adjacent Stoll housing site, the club’s prospects for redevelopment and growth are on an upward trajectory, garnering keen anticipation from the club’s fervent fanbase. The imminent weeks will unveil the fate of this intriguing saga and the potential transformation of Chelsea Football Club’s ownership landscape. Stay tuned for updates on this evolving story.
Chelsea’s Investment Saga: A Pivotal Crossroads Beckon
As Chelsea Football Club steels itself for a potentially transformative phase, all eyes are fixed on the intricate dance of ownership and investment unfolding within the hallowed corridors of Stamford Bridge. The speculated interest from former club captain John Terry and his consortium is but one facet of this intricate narrative.
The prospective infusion of capital and partnership with the fan-centric online technology platform, PrimaryBid, adds a unique dimension to this investment endeavor. This infusion of fan sentiment and financial backing may well catalyze a renewed era of shared ownership and collective triumphs on the pitch.
Yet, the path forward is far from certain. Questions abound regarding the origin of this proposed 10 per cent stake and whether Boehly, a key player in the existing ownership structure, would be willing to cede part of his equity to accommodate Terry and potential new investors. The dynamics of this potential partnership and its potential impact on Chelsea’s future trajectory remain shrouded in speculation.
Nevertheless, Terry’s long-standing association with Chelsea and his unyielding desire to engage in the club’s affairs underscores a deeper sentiment—a love for the club and an aspiration to contribute to its legacy. As Terry navigates this juncture, balancing his football legacy and newfound business endeavors, the football community watches with bated breath.
Furthermore, the financial climate in modern football is a constant flux, demanding astute maneuvers to secure sustainability and growth. In this context, Boehly’s preference for an equity infusion aligns with a broader strategy aimed at propelling Chelsea towards grandiose aspirations, such as the ambitious stadium project and the strategic multi-club model.
Chelsea’s imminent acquisition of the Stoll housing site, coupled with their ongoing explorations into multi-club opportunities in Portugal, showcases a club poised for expansion and evolution. The potential redevelopment of Stamford Bridge or a prospective move to a new site underpins the strategic decision-making at play, intertwining fan sentiment and commercial viability.
In the weeks ahead, as regulatory processes unfold and decisions crystallize, Chelsea’s investment landscape stands at the brink of transformation. This unfolding saga promises to carve the trajectory for the famed football club, setting the stage for a new era of ambition and success. Stay tuned as we unravel the next chapters in this riveting tale of football, finance, and fortitude.