In today’s interconnected world, politics and business are inseparable. Entrepreneurs who believe politics is none of their concern risk learning the hard way that a single political decision can make or break their business.
We are already witnessing this firsthand with Nigeria’s struggling import sector, severely impacted by the economic policies of the ruling All Progressives Congress (APC). The lesson is simple: no business exists in a vacuum. Political forces shape markets, regulations, and ultimately, success or failure.
Against this backdrop, Facebook’s role in political affairs deserves serious attention, especially concerning Nigeria and the Biafra movement.
Facebook: A Political Tool in a Digital Era
Mark Zuckerberg’s Facebook is not just a business; it is a powerful political platform. In the 21st century, social media has become an essential tool for political movements, revolutions, and public discourse. From the Arab Spring that toppled regimes in Libya, Egypt, and Syria, to political campaigns across the Western world, platforms like Facebook and Twitter have played central roles.
It would be naive to assume Zuckerberg stands neutral in all these affairs. Evidence from around the world—including Austria, where opposition leaders’ accounts have been blocked—suggest otherwise. Facebook has, at times, aligned with ruling governments, directly or indirectly influencing political outcomes.
Nigeria, Biafra, and Facebook’s Dilemma
The tension surrounding Biafra agitation in Nigeria introduces another layer of complexity. If accusations arise that Facebook is cooperating with the Nigerian government to suppress Biafran activism, they should not be dismissed out of hand.
Consider this: Nigeria is Africa’s largest social media market, with over 50 million daily active Facebook users. The platform generates massive revenue from Nigerian engagement alone. It would not be surprising if the Nigerian government pressured Facebook to remove or restrict content relating to Biafra—especially materials portraying military violence or civilian casualties.
Similar precedents exist. Countries like Turkey, Russia, and China have either heavily regulated or outright banned major social media platforms that resisted government pressure. Facebook, understandably protective of its market share, may well choose compliance over conflict.
Business, Politics, and Social Media Power
Some argue that Mark Zuckerberg is “just a businessman”, detached from politics. This is a dangerous oversimplification. The nature of his business makes him a key player in global political dynamics. Social media today is not merely a communication tool; it is a strategic asset capable of stabilizing or destabilizing nations.
Governments worldwide are waking up to this reality. The struggle for control over digital narratives is shaping modern governance, diplomacy, and even national security strategies.
Final Thoughts
At Danchima Media, we believe it is vital for both business leaders and citizens to recognize these evolving dynamics. Political awareness is no longer optional—it is essential for survival and success in today’s world.
As Nigeria navigates its complex political future, the influence of global platforms like Facebook, X (Twitter), Instagram and Tiktok will only grow. Understanding these forces—and holding them accountable—is more important than ever.
