Nearly one-third of Americans consult psychic tools like astrology or tarot annually — and some are using them to guide major financial moves, from real estate to hiring and investin
In an era of financial uncertainty, a growing number of Americans are using unconventional tools — astrology, tarot cards, and psychic readings — to inform their biggest financial decisions. For many, these practices offer more than entertainment; they serve as an intuitive framework for navigating turbulent economic conditions.
Anna Marie Imbordino, a communication strategist in Charleston, South Carolina, was on the verge of purchasing a rental property with her husband when a tarot reading changed her plans. The cards indicated that a different, more rewarding path lay ahead. Acting on her intuition, Imbordino chose instead to invest $55,000 in an RV to pursue her dream of becoming a travel writer.
It was a gamble that paid off. The couple now earns an additional $3,000 per month renting out the RV, which she also uses in her freelance writing career — a return greater than what they projected from real estate.
Imbordino is part of a significant portion of Americans who turn to astrology or other “psychic” practices for insight. According to Pew Research Center, nearly one-third of U.S. adults use services like tarot readings or astrology annually, and about 10% say they believe such tools offer genuinely useful guidance. For some, this includes decisions about home buying, hiring, and investing.
Seeking Cosmic Insight During Economic Uncertainty
Popular astrologer Susan Miller, founder of Astrology Zone, says most of her inquiries today focus on finances and career — a shift from the traditional love and life questions she used to receive.
“People are only asking about money and career,” Miller told MarketWatch. “They don’t ask about love or housing. It’s all about money.”
Astrology and tarot aren’t science-backed, and most users acknowledge that. Still, for many, they act as tools to confirm instincts or offer a sense of direction. In times of uncertainty, that clarity is often worth the cost.
Grace K. Morris, an astrologer and founder of AstroEconomics, charges $800 for personal financial consultations. She claims her analysis, which incorporates planetary cycles, predicted the 2008–2009 financial crisis. Another astrologer, Susan Gidel, uses “birth charts” of financial markets — including cryptocurrencies like Bitcoin — to guide investors. She believes the next U.S. recession will occur in June 2025, based on planetary alignments involving Jupiter, Saturn, and Neptune.
Buying Homes, Hiring Teams — With the Stars as a Guide
For some professionals, astrology shapes long-term planning. Grecia Martinez, a recruiter in New York City, has used astrocartography — a blend of astrology and geographical mapping — to determine where and when to buy a home. Her chart pointed her to Long Beach, California, validating an area she already admired. She and her partner now aim to purchase a property there by mid-2026.
Business owners are also leveraging spiritual tools to make critical decisions. Kelsey Lindell, founder of Minneapolis-based DEI consultancy Misfit Media, credits her astrologer’s advice — delivered through the Chani app — for guiding a key $6,000 decision to attend a marketing conference in Cannes, which ultimately led to a $135,000 contract.
Lindell now regularly incorporates astrology into her business strategy, including rethinking her approach to client acquisition. Despite broader challenges under the current political climate, she says astrology has helped her business remain agile and focused.
Trusting Intuition — Not Just Data
Many who rely on tarot or astrology say the tools don’t tell them what to do — they affirm what they already feel. Pilaar Terry, a PR agency partner in Los Angeles, uses tarot before making hiring decisions. She recalls rescinding a drafted job offer after a tarot reading revealed concerns, even though the candidate seemed ideal on paper.
“Everybody has psychic gifts. Everyone has a gut instinct,” Terry says. “But we’re taught not to listen to them. Instead of always finding an authority, we should listen to ourselves.”
While critics dismiss such practices as pseudoscience or fantasy, proponents argue that in an age of information overload and market volatility, any method that fosters clarity — even if spiritual or symbolic — has a role to play in decision-making.
As the cost of living rises and economic headwinds persist, it seems more Americans are willing to look beyond conventional models for answers — even if that means checking a horoscope before checking their portfolio.
